INSIGHTS

90% of PR professionals use AI. Almost none are building with it. Here's what changes when you do — and why the gap between subscribing to AI tools and building your own is wider than most people think.

Signet is a brand fidelity engine built by Castellan PR. It solves the problem every scaling company hits: content production outpaces the ability to keep positioning coherent. Define your brand profile, audit drafts against it, and generate content that stays aligned.

Most companies accumulate messaging noise the way they accumulate technical debt—a little at a time, without noticing, until it becomes a problem that requires dedicated effort to fix.